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- Wi-fi for business
With customer experience as a number one priority — even their multi-storey car park is award-winning — installing great wi-fi across the site was a natural move. And now, customers can surf and shop ‘til they drop.
With food outlets alongside high-street shops, a few hours of shopping can easily turn into a whole day out. And research reveals that wi-fi plays a key role in which stores customers visit: 30% of people would actually choose a retailer that offers free wi-fi over one that doesn’t*. This shows just how vital wi-fi is becoming in creating an engaging shopping experience.
“Increasingly, customers expect to have access to the internet, and we wanted to provide it for them.”
As Sovereign’s single supplier, we created a simple setup for customers to get online: via the BT Wi-Fi login page. This not only makes it easy for people to connect, but because customers recognise our brand they naturally trust the network and are happier to use it.
“Management wanted a big, recognised brand that people would feel secure with; something that would stand out among the smaller shop-specific networks.”
“The installation was very straightforward. The process and deployment meant was just as I have come to expect from BT: thorough and professional.”
“Now shoppers can share their experiences with friends and family without needing to even leave Sovereign.”
